apple logo color meaning

This symbol is one of the oldest and most potent in Western mythology. The apple design goes as far back as Apple’s original logo when it was a woodcut inspired design. They may still have a ways to go as far as simplicity, but for now, if you were to ask a consumer the same question “Could you draw the Starbucks logo” you might get some interesting results. Use color judiciously for communication. Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism, Mutual of Omaha changes Indian chief logo to African lion, Sydney Swans adopt new logo, getting rid of the Sydney Opera House. Apple likes their symbol so much that they’re … Apple is one of the world’s top consumer electronics manufacturers, whose products include smartphones and computers, as well as software and facilities for online services. The representation of knowledge, diversity, creativity, and inspiration, this logo remained untouched until now and is truly one of the most recognizable visual identities in history. In 2007 the designer team came up with a glass-themed logo, which was used until 2013. The iconic bitten Apple logo was designed by Rob Janoff in 1977. It was a clean and perfectly balanced image, with a horizontal rainbow pattern. Apple’s use of the logo is extremely powerful; their name and the corresponding pictorial icon are synonymous: they both say apple. The bite in the apple for example, many people think that it exists because of the term byte, commonly used when talking about computers. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy”. Janoff gets to laugh at all the rumors mainly because a lot of them never influenced the design. Color. The reason was that the many-colored logo did not go well with the metal casing of new Mac computers. What makes the famous apple such a great mark is that it’s not a complicated design. Conservative commentator Glenn Beck has made many guesses as to where the logo may have been sourced from, such as Nazism, homosexuality, Benedict Cumberbatch, or even Alan Turing. Today, the logo comes in different colors depending on the background. There has been a lot of speculation on what Apple’s logo symbolizes, and just like every great logo, it’s open to interpretation. After shutting down the ‘rainbow’ logo in 1998, Steve decided to use a monochromatic apple image. So far, the silhouetted apple has remained intact. Also, the ‘bite’ symbolically puns with ‘byte’ – the unit of digital data. The simple logo design deftly carries the heft of centuries of meaning. It can work as a secondary color to provide contrast, and can deliver a clean, simple background for a logo. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. Over time, all the elements seemed to have coincidental meanings. If you were to ask someone to draw the Apple or Nike logo, they would easily be able to do so. The badge itself depicted a very detailed image of Isaak Newton sitting under the apple tree with a book in his hands. The inscription was executed in a bold serif typeface, which made its capital letters solid yet sophisticated. Image courtesy of commons.wikimedia.com There has been a lot of speculation on what Apple’s logo symbolizes, and just like every great logo, it’s open to interpretation. (The original Apple logo was a pen and ink drawing of Sir Isaac Newton sitting under an apple tree.) Take for example Starbucks, who had recently stripped their logo of the circled type. 12526 High Bluff Drive, Ste 300 Indeed, the idea goes back to the time of Adam and Eve, who bit from the apple of knowledge. It depicted the scientist sitting under an apple tree with an apple hanging right above his head. If you ask any designer, they will tell you that simplicity is harder to achieve than it looks. Nike is another good example of a brand that was able to get their logo to be as simple as possible with a little love over time. It was a classic and elegant badge surrounded by a smooth ribbon, where the “Apple Computer Co” lettering was placed. The apple symbol – and the Apple computers logo – symbolizes knowledge. White is a reflective color that represents purity, sophistication and efficiency. The black bitten Apple was used by the brand for several years but became official only after the release of iMac. The other colors don’t really mean anything, BUT given the last digit of the employee number you can determine the color of the badge (if I recall correctly 5 colors were used this way, so you only have a 50% shot at guessing the last digit from … Though even such company as Apple started with the trial version of the logo, which was placed on their first computer. Our Business, Design, & Professional Awards, The True Meaning of Apple’s Logo: A Lesson in Simplicity, Building Brand Loyalty Means Having A Strong Customer Base, 5 Web Trends Coming for Your Computers in 2018, 2017’s Brand Fails and What to Take Away From Them, Honesty & Transparency: A Way for Brands to Stand Out, User-Generated Content: How You Can Use It, What To Know About the California Privacy Rights Act, 5 Digital Marketing Trends to Watch in 2021. There was a ribbon winding around the picture with “Apple Computer Co.” written on it. Even though it’s a symbol that begets the function, apple has placed themselves in the same arena as Nike for logo marks that are clearly recognizable. If Janoff had gone with the Isaac Newton as the icon, Apple would not have been able to get as much brand recognition as they do today. And more often than not, simplicity scares companies, but not Steve Jobs. The logo’s shape remained unchanged. The fact that the apple is clearly universal is how they are able to be an international symbol. When Janoff presented the two versions of the mark to Jobs, one with the bite and one without, the decision was as easy as “I don’t want the mark to be mistaken for a cherry.” And that was that. Thus, the image suggests human thirst for knowledge, and using Apple products would help people get knowledge and quench it. Back then, even Jobs knew that the logo was too complex for where Apple wanted to go. Conservative commentator Glenn Beck has made many guesses as to where the logo may have been sourced from, such The mark works upside down, flipped, and even in different colors. On an employee badge one of the colors (either grey or red, I think grey) means “contractor”. They are taken from the original Apple II color palette, and updated a bit. Steve Jobs said he wanted a simpler, catchier, and more modern logo that the first one. Look to the system’s color scheme for guidance when picking app tint colors that look great individually and in combination, on both light and dark backgrounds. The 1976 Newton Crest logo was more of a piece that deserved a place on the wall in an arts gallery than a logo! There is also more about the ‘bite’ taken out of the apple than just distinction from a cherry or any other fruit. In 1999, an Aqua-themed version of the logo was introduced, and it was in use until 2003. The process of creating the Apple emblem took just a couple of weeks. Janoff brought two versions of the logo to the meeting, one with the bite and one without. It is one of the examples of brilliant branding in contemporary marketing history, which proves, that not everything has to follow the trends, but there are logos, which set them. He also showed the logo with stripes, as a solid color, and as a metallic. The iconic Apple logo was introduced just one year after the company’s establishment and hasn’t changed at all since that time. © Copyright 2019 Incitrio Branding & Marketing Agency | All Rights Reserved | Incitrio is a global branding agency based in Solana Beach, San Diego, California. Horizontal rainbow pattern Steve Jobs in 1977 today the black icon on a white background is a of! The rainbow version was replaced by its monochrome twin the oldest and most in! Written on it recently stripped their logo of the Apple of knowledge not! Use this Apple brand color Estimates they are taken from the Apple symbol – and the Apple icon stayed until... Came up with a glass-themed logo, which was placed your favorite brand color Estimates they taken... A glass-themed logo, which was used until 2013 example Starbucks, who bit the! That the many-colored logo did not go well with the trial version the... 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