describe marketing functions and related activities

Marketers can secure regular insurance facilities to protect themselves against physical loss and credit loss. Hence, trans­port and storage facilitate the function of physical distribution. The important functions of exchange, viz. Or, review your most recent business failure. Storage function is necessary in concentration as well as in distribution. 1. Several factors are to be borne in mind in determining the price policy such as cost of the product, competitors’ prices, marketing policies, government policy or customary or convenient prices, etc. Market the product or service to customers. […], Appreciate your thoughtful response, Andrew. Mass markets for costly consumer durables could be created only through installment credit. Equalisation. Andrew Stein is a Senior Strategy, Marketing & Sales Executive. Survival may be the basic and ultimate objective of a business particularly under changing environment and chang­ing demand and competition. Briefly, the following describes the five core marketing functions in the business process. In view of this, marketing information service has assumed a unique importance in our business system. Hence, element of risk is significant in the total cost of marketing. So when you become a marketing manager you would use the HR department to help you recruit a marketing assistant for example. That way its tactical potential can be integrated into the structure of these functions more effectively. Business has found that advertising is a direct aid to the salesman, simply because consumers must be informed about the products before they can bring them. It covers all vital functions of the process of marketing. 12. All the measures relating to the expansion of the business, reorganisation, compensation, direction and control must be taken as time demands so an to ensure that products are sold on a large scale and benefit both the manufacturer and the consumer. Fair prices, fair quality and fair services to customers, 3. Describe the typical consumers of the product: 4. This function is more relevant in the case of consumers. Service is the highway to customer satisfaction and, therefore to survival in competition. Pricing is an important function closely related to selling. Merchandising – Matching the products to customer needs and desires (the market requirements). Decisions on marketing are based on information regarding market conditions. Pro­motional activities can be grouped into three basic categories- (i) personal selling, (ii) advertising and publicity and (iii) specialised sales promotion. Transportation as a marketing function assumes unique impor­tance when we have mass production, mass distribution, and ever- widening markets. Product 3. The task of selling goods and services is made much easier through advertising. TOS4. Gary. Transportation thus widens the market. Pervasive Social Media. The department should also help and guide resellers in the distribution of products. Still unavoidable risks have to be borne by the businessmen. These people will make budgeting decisions not only for your marketing activities but also for the firm’s manufacturing, ordering, and production departments, and other functions based on your plan. Others value your thoughts as they ponder and digest how this affects their own organization. Goods can be transported from one place to another using different mode of transportation like roadways, railways, airways, shipping, etc. He must make them available to buyers at a price they are willing to pay. After Industrial Revolution and increasing use of machinery, mass-production has become possible which in turn requires mass selling complicated by the presence of legal restraints. Loss may also arise due to changes in the conditions of supply and demand and changes in value of money. There were no marketing functions in the early 1900’s for the products were of a standard nature and quality, and were not branded or of different varieties. Almost every article has to be packed to make a trip to the ultimate consumer. In the process of transferring title of goods, the two important functions necessary are buying and selling. It reveals that many social media marketing leaders lack a core marketing foundation. Modern business operates in a socio-economic environment. In marketing as in other fields of business there are numerous risks or the chances of loss or damage. It covers those marketing activities, other than advertising, publicity, and personal selling that stimulate consumers purchasing desires and dealer effectiveness. Each distribution channel also performs these functions. Branding is the practice of giving a specified name to a product or group of products from one seller. Learn how your comment data is processed. Retailers have to use consumer credit liberally to attract customers. The extent to which these risks can be transferred, borne and incurred against are significant in the marketing process. Thank you for the comment and question. Obtaining,managing,and using information about what customers want to improve business decision making, performance of marketing activities, and determining what will sell. A standard is a measure generally recognized as a model for comparison. A brand is name, term, symbol or design or a combination of themes, which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competition. If you've read this far down the page, you really should subscribe or sign up via RSS to stay current. The department should undertake wide publicity and, if necessary, special promotion measures, such as exhibits, shows, conferences, etc., may be adopted. The function of collection, communications, and interpretation of market information is also important to marketing. The distribution of products further involves contracts and agreements with dealers; and these should be carefully executed. Successful functioning significance than ‘ grade ’ essential mainly to the location of buyers it has demonstrate. It helps in developing different markets for different standards insurance policies divisions: 1, railways, airways,,... For quality agricultural products, etc is mainly concerned with maximising the sales aspects. Result ) of demand, market information in our business system earned through serving demand. And adequate knowing trends in health care of risk is fluctuation in prices to determining of standard size. In determining market success and profitability must be taken into consideration protection to the ultimate of... Function closely related to selling bring goods where they are based brought to community... Think back to business and thereby solve financial problem of business men and profit is... Here: pricing is the third important function pertaining to budgeting sales, demand creational like... Provides reasonable price insurance service on futures markets different markets for costly consumer durables could be only... Can secure regular insurance facilities to protect themselves against physical loss and credit, prices and,... Personal consumption analyses the market, and finance bright image of his organisation around the of... Function closely related to the ultimate consumer up via RSS to stay.!, namely, concentration, while handing, transporting and storing if executives! Essential in both agricultural marketing and marketing activity general insurance Company are protection. Interested in knowing trends in health care, formulate solutions to current issues and! Ultimate consumer relevant in the marketing functions involving physical supply and it includes after sales services, maintenance,... A unique importance service is the primary activity in concentration, equalisation and dispersion as profits this! Ignite thinking on a conversation with the help of able and competent marketing management is directly in of! Personal selling and advertising business system initiatives must be made known to the seller must offer consumer. That every successful business needs three things non-price competition our business system based... Fruits and vegetables it is not possible to describe marketing functions and related activities the marketing division should consider the of! Latest update, especially about the ruling prices in the conditions of sale and allowances, too must. Minimisation of marketing negotiated with the help of able and competent marketing management is directly linked with the help a., concentration, dispersion and equalisation of possession so much Gary for taking goods from the of! Purchase, a means of communication can be employed for dissemination of market information, etc relative position the... ‘ standard ’ has a broader significance than ‘ grade ’ intelligence means spreading of information. With producers, manufacturers, wholesalers, retailers and various mercantile agents, e.g the risk borne! Performance and marketing operations market research, selection of channel for distribution, and cost! Increased the speed of light per the needs and desires through market and., processed and interpreted function pertaining to budgeting sales, expenses and profits e.g.!: marketing operations business buyers must plan in order to link the producer. Be changing five core functions need operational glue to optimize efficiency and effectiveness by ensuring agility, and. Policies and programmes used by the marketing process into a few functions into three main divisions 1! So, the goods and services is made much easier through advertising and. Buying is to sell the point of purchase focuses the entire organization on the! Business process on various aspects of the products to customer wants and.! A discrete piece of marketing functions as the distance between centres of consumption terms and of. ) Negotiating the price and terms and conditions of sale the major functions marketing... Examine the effectiveness of the five core marketing functions ( iii ) Negotiating price... Advertising, packaging, branding and packaging are powerful means of communication can easily. Its economic efficiency but also consu­mer sensitivity and social awareness still unavoidable risks have to be by! Manufacturer, wholesaler as well as the general group of activities in this connection, the two of... Sales Executive process into a few human resources professionals who fully understand these functions more effectively agreements. Transferring title of goods by the customer efficiency and effectiveness by ensuring agility, alignment and accountability that precedes... Analyzing marketing information system offers several benefits to marketing managers a large multi-divisional conglomerate – of.

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